News

Why RUA exists, our story
RUA didn't start with a business idea. It started with a simple decision — that I deserve beautiful things. And with the belief that every woman deserves the same. Read more...
The questions you have before buying a piece of jewelry — and the real answers
We have gathered the most frequent questions about plated jewelry and answered them honestly, without hiding anything. Read more...
18K Gold: Myths and Truths You Really Should Know
Many sell "18K gold" as if it were a seal of eternal guarantee. The reality is more nuanced and interesting. Let's discuss it! Read more...
5 Golden Rules to keep your jewelry just as beautiful over time
  RUA — Lifestyle & Care 5 golden rules for your jewelry to remain just as beautiful over time You've invested in a piece you genuinely love, not just one that's "okay for the price." It deserves to last. And it can, if you know a few simple things no one tells you when you buy.  01 Perfume first, jewelry after It seems minor, but it's perhaps the most important habit you can form. Alcohol in perfumes and styling products attacks the outer layer of jewelry over time, including 18K... Read more...
The History of Women's Jewelry: From Egypt to Instagram
Why do women wear jewelry? From ancient Egyptian amulets to Instagram selfies, the real story of what it means to adorn yourself. Read more...